Arab Bank and the Jordan Business Council - Dubai & North Emirates have signed a Memorandum of Understanding (MoU) aimed at expanding the banking solutions available to the council's members, both individuals and corporates. The agreement was signed by Dr. Ahmad Thougan Hindawi, Chairman of the Jordan Business Council - Dubai & North Emirates, and Mr. Rami Joudeh, Head of Consumer Banking at Arab Bank - UAE.

This collaboration aligns with the bank's ongoing commitment to providing comprehensive services that meet the evolving financial and banking needs of both the individual and corporate sectors, which also aligns with the council's vision to provide value-added services to its members. Through this MoU, council members will receive various consumer banking services, as they can benefit from the "Arabi Cross Border" program, which enables customers to conduct banking transactions in Jordan, the UAE, and a range of countries through Arab Bank's network of branches across the region. Additionally, they will benefit from the "Elite" program that provides personalized banking services tailored to the financial and banking needs of high-net-worth clients. The MoU also offers benefits and features of Arab Bank credit cards such as the Visa Signature Credit Card, the Visa Travel Mate Credit Card, the World Elite Mastercard, and the Arabi Switch Card. In addition, it includes offering special discounts on the bank's rates on all car loans, personal loans, and all types of mortgage loans, as well as preferential rates on fixed deposits and other services customers select based on their needs.

As for the banking services and solutions offered to council members from the corporate sector through this cooperation, the bank provides a range of services including liquidity and payments optimization, payroll management, trade finance, dedicated relationship managers, digital banking solutions, account management services, payment solutions, cash and liquidity management, and digital petty cash.

Commenting on this collaboration, Mr. Rami Joudeh said: "This MoU comes in line with Arab Bank's strategy aimed at providing comprehensive financial solutions to individuals and corporates, and its commitment to keeping pace with the evolving needs of our customers and supporting their financial growth and success." He added: "The bank aims to provide banking services that facilitate customers' business between the UAE, Jordan, and other countries, especially through the "Arabi Cross Border" program, which reinforces growth opportunities."

For his end, Dr. Ahmad Thougan Hindawi said: "We value our cooperative relationship with Arab Bank and this comprehensive package of benefits and banking services, which helps our members achieve their goals, meet their evolving needs, and contributes positively to enhancing their businesses and achieving their ambitions."

It is worth noting that Arab Bank started its operations in the United Arab Emirates in 1963, and it received several international recognitions from prestigious entities, most notably “Best Bank in the Middle East 2024” for the ninth consecutive year and “Best Corporate Digital Bank in UAE 2024” by New York-based Global Finance Magazine.

Arab Bank has unveiled its refreshed brand identity, a bold step forward that reflects its enduring legacy and ambitious vision as a leading financial institution in the MENA region.

The revitalized brand identity embodies Arab Bank’s commitment to innovation and growth, building on its extensive network, client trust, renowned legacy, and deep expertise in the region across the various sectors. The bank’s main strategic pillars focus on leveraging its regional and global network, expanding its core business, capitalizing on new growth opportunities across diverse sectors and markets, and driving its digital transformation and innovation agenda forward.

Inspired by its rich legacy dating back to 1930, the refreshed brand identity features a simpler, bolder, and digitally-focused design, broadening its appeal to connect with diverse audiences, particularly younger generations. This evolution reaffirms Arab Bank's position as a modern, dynamic, and digitally empowered institution, ready to meet the evolving needs of its customers across industries and regions in a constantly evolving world.

The newly refreshed logo features a single, continuous line, symbolizing both the bank's 9-decade legacy of success and its unwavering commitment to continuity and its forward-looking approach. It also incorporates the 3 iconic circles that have distinguished the bank’s identity since inception, representing the customers, partners, and communities the institution serves across its extensive network. These memorable elements emphasize the bank’s global reach and interconnectedness. At the heart of the bank's brand identity remains its name - “Arab Bank,” which embodies its deep connection to its rich history, culture, heritage, values, and sense of belonging. The Arab world continues to be the primary focus of the bank and the foundation of its growth and expansion strategy, supported by its network of branches across Arab countries and the integrated services it offers to clients in the region and beyond. Additionally, Arab Bank’s refreshed brand identity retains blue as its primary color—a signature feature of the bank’s visual identity for decades—carrying strong equity and serving as a timeless representation of the Arab Bank brand.  

Parallel to its refreshed brand identity, Arab Bank's tagline has evolved from "Success is a Journey" to "Beginnings never end." This transition represents a natural evolution, signaling a new chapter in the bank's enduring legacy of resilience and achievement. The new tagline embodies a spirit of perpetual progress, fueling success, driving growth, and inspiring continuous transformation.

The new tagline revolves around the concept of endless new beginnings, where every achievement marks the start of a new goal. It reflects the bank’s belief in the ongoing journey of progress and evolution across all the services it provides—and will continue to provide—to its clients across diverse sectors. “Beginnings never end” also underscores the bank's commitment to empowering its clients to achieve their ambitions and celebrating their accomplishments as stepping stones to future successes, while navigating challenges and exploring growth opportunities. This philosophy stands as a testament to a shared journey of continuous growth and dynamism, undertaken alongside the bank’s clients, partners, and communities, as they strive for even greater achievements.

The new vision, commitments, and refreshed visual brand identity are a direct reflection of the bank’s core philosophy, which is built on two powerful words: "Connected Beyond". This philosophy draws on the bank’s rich heritage as a bridge for the Arab world, connecting individuals, communities, and businesses across the region and beyond, while also celebrating the personal bonds it has formed with generations of customers and partners.

It's worth noting that Arab Bank Group achieved strong results for the financial year ending December 31, 2024, with a record net profit of USD 1 billion, reflecting a robust 21% growth in net income after tax, amounting to USD 1,007.1 million compared to USD 829.6 million in 2023. The Group’s equity position also remained strong, standing at USD 12.1 billion at year-end, further underscoring its financial stability and resilience. The impressive results were driven by growth across various business segments and geographic markets. Operating profit increased by 7% to reach approximately USD 2 billion.

Arab Bank has one of the largest global Arab banking networks with over 600 branches, and it offers a wide range of banking products, services, and solutions designed to meet the needs of individuals, corporations, as well as financial institutions across the region and beyond. Arab Bank’s extensive network covers key financial markets and centers such as London, Singapore, Shanghai, Geneva, Paris, Sydney, Dubai, and Bahrain.